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The Ethical Conversation

Care

Ethical coffee sometimes feels like a meaningless label to me, an effort to up-sell a product much like organic labeling with food or cosmetics.When I think of the word ethical, I think full circle ethical evolution.

Much like the male dominated food industry, women have been excluded in the coffee industry for too long. As an aromatherapist who works with raw material and texture and smell, and who roasts pretty much the same way, I see female exclusion as a deeply missed opportunity. In other words, if everybody ain’t invited, it ain’t a real party. Soulside Coffee is all about the full circle of coffee; from farm to coffee grinder,¬†caring about the farmer, the craft of the roast, and finally, what lands in your¬†cup.

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